MARKETING TECH STARTUPS
I work with founders and CEOs to launch and accelerate their business. Together, we craft and deploy their marketing strategy: From positioning and branding to go-to-market planning and execution, to hiring and managing effective, cross-functional teams.
MARKETING STRATEGY & EXECUTION
SELECT STARTUP CLIENTS
ROKT
Ecommerce Marketing Technology
Ecommerce. A global leader in ecommerce marketing technology that connects advertisers to consumers through personalized recommendations post-purchase. Clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo, Vistaprint and HelloFresh. www.rokt.com
#Marketing Strategy #Positioning #Branding #Website Redesign #Product Marketing #Lead Acquisition #B2B Led repositioning and rebranding of the company between Series C and Series D, and built multi-disciplinary team across Brand, Performance and Product marketing.
HEROW
Location Intelligence Solution
MarTech. A location intelligence platform that allows mobile applications to improve customer interactions with real-life events and behaviors. www.herow.io
#Marketing Strategy #Positioning #Branding #Website Redesign #SaaS #Lead Acquisition #Growth Marketing #B2B Led rebranding and relaunch efforts of the product and the company – formerly known as Connecthings – in the US and in Europe, and helped raise a Series B round.
frenchfounders
Le Club Business Next Generation
Business Networking Platform. A membership-based, technology-driven business club of French-speaking CEOs, founders, and investors. With 4,000+ members in 30 countries, FrenchFounders is the leading platform for the professional elite to meet, connect, and exchange on all things business. www.frenchfounders.com
#Marketing Strategy #Positioning #Branding #App & Website Design #Member Acquisition #B2B2C Responsible for all marketing, product, and member growth efforts – including brand positioning and development, communication across all channels, web and app development, member acquisition, engagement, and retention. Grew membership base by 400%+ over 3 years.
PAGER
Virtual Care Technology Platform
HealthTech. Pager helps consumers navigate their entire care journey, connecting them to the right care, in the right place, at the right time — like having a doctor in your family. www.pager.com
#Growth Marketing #CRM #B2C #B2B Helped the company launch and scale with both B2C and B2B customers.
VERVOE
AI-Powered Skill Testing & Interviewing Platform
HRTech. An automated interviewing platform that uses simulations and assessments written by experts. www.vervoe.com
#Positioning #Branding #Messaging #SaaS #Growth Marketing #B2B Developed positioning, branding & messaging, and helped startup launch and scale through various marketing campaigns.
Kapitall
Investing Platform for the Millennials
FinTech. An online investing platform for the millennial generation to learn about the stock market, interact with other users, and build virtual and real brokerage portfolios. Responsible for customer acquisition, engagement, and monetization that led to Series B.
#Marketing Strategy #Brand Marketing #Customer Acquisition #Content Marketing #CRM #B2C Developed marketing strategy across brokerage and gaming offerings – including channel mix, product launches, content development, customer communication, and experience. 2013 Webby Honoree Award in Financial Services.
MARKETING TALENTED INDIVIDUALS
Working with successful entrepreneurs, I realized that they sometimes didn’t know themselves well, nor how to communicate their multiple talents. I’ve developed a proprietary methodology to establish what makes them unique in their field, and to amplify their impact in the business community.
PERSONAL BRANDING & AMPLIFICATION
21Knots
Salesforce-Certified Partner
THETECHOFFICER
CTO. Founder. Strategist. Investor. Doer.
“Pascal helped me crystallize who I am, how, and where I should communicate about myself. His method is pure art & science, Mercedes meets McKinsey.” — John
ABOUT
My mission: To provide tech startups and talented entrepreneurs with marketing leadership and hands-on support in order to drive maximum impact for their business and their brand.
I am Pascal Ehrsam, a "fractional CMO" with 20+ years of marketing experience.
I began my career on the agency side, managing the digital strategy for large global brands such as L'Oréal and HSBC. 10 years ago, I decided to follow my passion for marketing and technology, and moved to the startup side.
Since then, I have been working with founders and CEOs in various categories (fintech, HRtech, ecommerce, social media, proptech, electronics) to help them launch or scale their tech ventures.
WHY ENGAGE A FRACTIONAL CMO?
These are some of the benefits my clients have expressed over time:
Ongoing presence of an experienced marketer
Strategic leadership & hands-on execution
Proven, successful marketing strategies
Insights from other startups & categories
Marketing team building & oversight
Budget, timing & priorities flexibility
Peace of mind, one phone call away
CONTACT
You can use the form below, call me at 1 646 704 1174, or drop me a line at pascal@thecmo.io Looking forward to hearing from you!